Double-click to start typing

Shape Up Shoppe

2697 S. KK Ave. Milw. WI 53207 

New-Member Info and all new member inquiries...Appointment is POSITIVELY needed to tour or to join
Please make appointment by emailing

We care about your safety and the safety of our staff and continue to be diligent with distancing and disinfecting.

That said: We are here to help you de-stress, have FUN, work out hard, see results, and meet your goals

Thank you for visiting our site. We are celebrating 41 years at the same location, and the same local ownership. We are results based. I will personally guarantee you will look forward to your workouts. Email me and tell me your fitness/wellness goals. I invite you to tour the facility as it is much larger than it appears from the outside. Our cardio room holds 30 participants and our BoxBag class can accommodate 16 people! We have an emphasis on injury prevention, reducing stress, high caloric burn, improving  numbers regarding BMI, body-fat, triglycerides, overall noticeable results...and fun! Meet new people! Our welcoming [not clicky] members cool down in the bamboo room or Tiki deck after a fantastic class. Facilities include a Nautilus gym with cardio equipment, personal training room, and locker room, however we are known for our great classes. If you enjoy working out on a treadmill or elliptical for an hour while watching TV or looking out of a window to the beautiful view of KK Ave...then the Shoppe is not a good fit for you. Our classes are fun...some people even sing along....some groan during a 10 minute tricep routine...but all look forward to class. You get what you pay for...speaking of...I will help you decide on your membership according to your goals. You will not get a surprise bill in the mail after your free PT sessions in the gym. We do not invade your bank account after hearing terrible stories from members about other clubs that would not stop the direct withdraw process after months of requests. We have a one class a week membership Box for 10 weeks. We have memberships you can design 2x per week to unlimited. After 40 years...we are doing something right! If a club is $10 less per month or a cheap chain club,  but it takes more of your valuable time to meet your that worth it? On the other hand, clubs on KK asking $135 a month? Nope.  Come watch a class and look around [by appointment] and see if we are a good fit for you and why we have been here 40 years.

Thank you for considering the Shape Up Shoppe.  Julie Newman - Fitness Director 

Selling points:

  • We get results...we shape up our members...also results with improved BP, resting pulse, oxygen uptake, cholesterol and more.
  • Our seasonal boot-camp follow 30 minutes of cardio and includes a climbing net,  trampolines, battle rope, ateral slide trainers, a pro-boxer for a spar station and more. 
  • Our "Cardio-Complete classes" are amazing - there is not a better class. Classes are up to $18 in Bay View? ..ours average $5
  • You get 3x more for half the price, no gimmicks
  • Your birthday? You won't believe what we do
  • Anything you read on any site. We have "been there - done that" for 41 years!